If you are looking to start a small business in India with low investment and high returns, getting an Amul Dealership is one of the most rewarding opportunities. Amul, India’s largest dairy cooperative, is a brand that has earned the trust of millions of consumers over the decades. Its wide range of dairy products—from milk and butter to cheese, chocolates, and ice cream—makes it a household name and an excellent choice for aspiring entrepreneurs.

Why Choose Amul?

Amul is not just a company; it’s a brand that resonates with quality and affordability. As a part of the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul supports thousands of dairy farmers while delivering top-quality products to consumers. By becoming a dealer, you get to work with a company that has a proven track record and massive market demand.

Some reasons to consider an Amul dealership:

• Trusted and established brand
• Low startup investment
• No franchise or royalty fees
• Strong profit margins
• Wide range of high-demand products
• Continuous supply and logistic support

Types of Dealership Models Offered by Amul

Amul offers different dealership formats to suit your investment and space availability:

1. Amul Preferred Outlet (APO)/Kiosk
   • Investment: ₹2 to ₹6 lakhs
   • Area required: 100–150 sq. ft.
   • Products offered: Milk, butter, curd, cheese, paneer, chocolates, and beverages
2. Amul Ice Cream Scooping Parlour
   • Investment: ₹6 to ₹10 lakhs
   • Area required: Minimum 300 sq. ft.
   • Products offered: Ice creams, sundaes, shakes, hot chocolate, and desserts

These formats allow you to cater to different customer bases and locations like malls, railway stations, residential areas, or commercial zones.

Investment and Setup Costs

The initial investment for starting an Amul dealership is relatively low compared to other brands in the food and beverage sector. Here’s a breakdown:

• Non-refundable brand deposit: ₹25,000
• Interior design and branding: ₹1–2 lakhs (depends on location and size)
• Equipment and machinery: ₹1.5–4 lakhs for refrigeration, display units, freezers, etc.

Since Amul does not charge any franchise or royalty fees, the full profit belongs to the dealer, making this business model very lucrative.

Profit Margins and Income Potential

One of the biggest advantages of becoming an Amul dealer is the attractive profit margins:

• 2.5% on milk sales
• 10% on ice cream
• 20% on other products such as cheese, butter, chocolates, and beverages

On average, a well-located Amul outlet can earn monthly profits between ₹40,000 to ₹1.5 lakhs, depending on footfall, sales, and management.

How to Apply for an Amul Dealership

To apply, follow these simple steps:

1. Visit Amul’s official website at www.amul.com
2. Navigate to the “Opportunities” or “Franchise” section
3. Fill in the dealership inquiry form with details such as your name, location, contact information, investment capacity, and space availability
4. Attach necessary documents (ID proof, address proof, property papers, photographs)
5. Submit the form and wait for a call from Amul’s regional team

Amul’s representatives will conduct a site visit and assess the feasibility before final approval.

Tips to Run a Successful Amul Dealership

• Choose a location with good foot traffic, like near schools, markets, or bus stands
• Ensure regular supply and proper stock maintenance
• Maintain cleanliness and hygiene standards
• Offer polite and quick customer service
• Promote your outlet using local advertising and social media

Final Thoughts

Starting an Amul dealership is a smart and stable business decision, especially for entrepreneurs seeking a low-risk venture with consistent income. With a trusted brand name, affordable investment, and ongoing support, Amul provides the ideal platform to grow your business. Whether in a metro city or a small town, the demand for Amul products remains strong—making this dealership a profitable and long-term opportunity.